· ai
Claude for Builders: Max vs Team, and When to Make the Jump
A plain-English, GST-included breakdown for small builders weighing a personal Max plan against a Team account on Claude, and when to make the jump.
Read →Builder, entrepreneur, AI in construction
Building companies that matter.
Award-winning builder and author. $100M+ of custom homes built in Tasmania. Now documenting how AI is reshaping the way we build.
The AI I'm building, Alfie.
Alfie is a standalone AI companion for builders. It plans, estimates, and keeps a build on track, working alongside you like a second set of hands on site. It's where everything I've learned about building meets everything AI can now do.
Visit alfie.co →I grew up on Tasmanian dairy farms and started a building business in the GFC. Twenty-three years later: $100M+ of custom homes, fifty-odd industry awards, and six companies built. Now I'm documenting how AI is reshaping the way we build.
I'm an award-winning builder and author. The work is personal: a drive to build better, healthier spaces, and to share the systems behind them so others can build more fulfilling lives. The mission is simple. Healthier people and a healthier planet, through the art of building.
More about Luke →The Art of Building
All posts →Writing on building, design, business, and AI, from inside the work rather than the sidelines.
· business
The Real Reason Business Owners Should Take Holidays (and Why We Took Builders to Dubai & Munich)
Taking builders on a Future Builder Experience to Dubai and Munich — why intentional time away from your business is a strategic move, not a luxury.
Read → · adventure
Snow, Sweat, and Strategy: Building Life's Foundations on the Overland Track
A six-day family trek on Tasmania's Overland Track — nine people, 70km, and the Scout motto 'Always Be Prepared' as a life and business strategy.
Read →Tools for building it right
A book and a journal, drawn from two decades on the tools.
Dream Home Book
$38.99The guide to designing a home that suits your lifestyle: layout, budgeting, materials, and the Aligned Build Framework.
View the book →
Dream Home Journal
$99.99The linen-bound planning companion: guided worksheets, checklists, and a single source of truth for your build. Now on pre-order.
Pre-order the journal →What I'm building
A holding group, a builder, an architecture firm, and an AI platform. The businesses behind the work.
-
Future Builder
Education, AI tooling, and the Alfie platform for construction business owners.
→ -
Davies Construction
Award-winning custom home building across North-West Tasmania.
→ -
Align Architecture & Interiors
Architecture and interiors that align your home with your values, lifestyle, and future.
→
Subscribe to The Art of Building.
Writing on building, design, and how AI is changing construction. Sent when there's something worth saying. No fluff, no spam.
Join the list
Get new writing delivered straight to your inbox.